`Soda bombs` and `pizza security`: The lessons of making a car for Domino`s
(World News USA)

Washington, DC (CNN)In 2012, Domino`s enlisted the automaker Local Motors, where Nicholas de Peyer worked, to reinvent pizza delivery. He spent the next 18 months obsessed with making the ultimate pizza delivery car, and by the end of it, discovered that the best solution wasn`t about the pizza. Not really, at least. If you want to make money, focus on the driver. Local Motors is an automotive company that focuses on collaborative and crowdsourced design, so De Peyer tapped its online community of auto enthusiasts for ideas. He befriended pizza drivers at his local Domino`s. He visited car dealerships with pizza-carrying bags, to see how well they fit in different vehicles. He learned that...